Traditional Tea for the World

Connecting Matcha Lovers Everywhere.

Where Seasons, Cultures, and Flavors Meet.

Rooted in Kyoto’s tea fields, Noan blends tradition with artistry.

Born in Uji, Kyoto, Noan brings peace to every cup. Made with stone-milled matcha and seasonal wagashi, we honor Japanese tradition while blending global flavors and modern artistry — sharing the spirit of Kyoto with the world, one sip at a time.

What is the SADO ?

Creativity within Harmony

The Oribe Fusō School inherits the creative and free-spirited philosophy of tea master Furuta Oribe, a true innovator of the Momoyama era.
Rooted in tradition yet open to modern interpretation, Fusō connects people, culture, and time — all through a single bowl of tea.

Furuta Oribe celebrated imperfection, asymmetry, and spontaneity — finding beauty in the natural, unpolished rhythms of life.
Within the Fusō tradition, beauty is not defined by uniformity but by individuality and living harmony.
Every tea gathering becomes a unique, sincere expression of presence and connection.

Wa, Kei, Sei, Jaku — Harmony, Respect, Purity, Tranquility

  • Wa (Harmony): Connecting with others in peace

  • Kei (Respect): A humble heart toward all beings

  • Sei (Purity): Clarity of mind and intention

  • Jaku (Tranquility): Inner calm and timeless beauty

A cup of tea reflects the heart of the one who prepares it.

Matcha Lovers Voices

"Pure, clean, and deeply aromatic. This matcha reveals a gentle sweetness and a smooth finish that lingers longer than expected. It reminded me how refined true matcha can be.”

Hikaru Masako Tokyo, Japan

“Just one cup changes the pace of my morning. The calm focus I get from this matcha is completely different from coffee—brighter, steadier, and more grounded. It’s become my small daily ritual.”

Lena Hartmann Tokyo, Japan

“The balance is beautiful—rich umami, no bitterness, and a soft, frothy texture. It feels like bringing a tea ceremony experience into my own home. A cup that slows you down, in the best way.”

Kenji Mori Tokyo, Japan

Wellness & Health

Tea Ceremony Meditation

Tea Ceremony Meditation

An ancient ritual reimagined—tea, stillness, and presence in perfect harmony.

Health Counseling and Preventive Care

Health Counseling and Preventive Care

Personalized guidance rooted in wellness traditions—because prevention is the best medicine.

Japanese & Herbal Gut-Health Menus

Japanese & Herbal Gut-Health Menus

Explore Japanese tradition and herbal wisdom for inner harmony.

Event

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Guests in Thailand to learn, explore, and experience in tea ceremony at Noan Cafe.

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Guests in Thailand to learn, explore, and experience in tea ceremony at Noan Cafe.

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Guests in Thailand to learn, explore, and experience in tea ceremony at Noan Cafe.

Event 1

Guests in Thailand to learn, explore, and experience in tea ceremony at Noan Cafe.

NOAN Shop

Ekkamai 6 Alley, Phra Kanong Neua, Wattana, Bangkok 10110

email@email.com

0992526566

Upcoming international branches and voices from local communities.

Connect with Global Matcha Fans!

Exploring Our Gallery

We’d love to hear from you!

We’d love to connect with you! Chat with us — our team’s ready to respond promptly and assist you.

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