Traditional Tea for the World

Connecting Matcha Lovers Everywhere.

Where Seasons, Cultures, and Flavors Meet.

Rooted in Kyoto’s tea fields, Noan blends tradition with artistry.

Born in Uji, Kyoto, Noan brings peace to every cup. Made with stone-milled matcha and seasonal wagashi, we honor Japanese tradition while blending global flavors and modern artistry — sharing the spirit of Kyoto with the world, one sip at a time.

What is the SADO ?

The Way of Tea

Sadō, the Way of Tea, refines the heart through quiet action. Rooted in Wa–Kei–Sei–Jaku — Harmony, Respect, Purity, and Tranquility — it teaches us to find eternity in a single, sincere moment. A bowl of tea becomes a mirror, reflecting the still beauty between people, nature, and time.

Oribe Spirit — Freedom in Form

Inspired by Furuta Oribe’s sense of asymmetrical beauty, the Fusō School embraces imperfection as a form of expression. Within the discipline of tradition, freedom emerges — where distortion becomes design, and every irregular line holds the warmth of human touch.

Fusō Vision — Japan to the World

The word Fusō, an ancient name for Japan, carries a wish to bridge cultures through sincerity and art. By blending Japanese aesthetics with diverse local voices, Fusō-ha envisions a world where tea becomes a universal language of harmony and presence.

Matcha Lovers Voices

“ Figma ipsum component variant main layer. Font italic vector thumbnail duplicate bullet vertical follower object opacity. Strikethrough arrow prototype prototype layout invite.”

Hikaru Masako Tokyo, Japan

“ Figma ipsum component variant main layer. Font italic vector thumbnail duplicate bullet vertical follower object opacity. Strikethrough arrow prototype prototype layout invite.”

Hikaru Masako Tokyo, Japan

“ Figma ipsum component variant main layer. Font italic vector thumbnail duplicate bullet vertical follower object opacity. Strikethrough arrow prototype prototype layout invite.”

Hikaru Masako Tokyo, Japan