Crafting Harmony in Every Sip
Inspired by centuries of Japanese tradition, blended with modern wellness culture.
Our Brand Story
Our Mission: A Moment of Peace
From Uji, Kyoto — the birthplace of Japan’s matcha tradition. Noan was founded with a simple mission: to offer a moment of peace in every bowl of tea.
Crafted with Tradition & Care
Our matcha is made from the finest tea leaves carefully grown by Uji tea masters, ground slowly with a traditional stone mill. Paired with artisanal wagashi, each creation reflects the beauty of Japan’s four seasons.
Where Heritage Meets Innovation
At Noan, we honor tradition while embracing innovation — blending matcha with Thai herbs, European patisserie, and contemporary artistry. For us, matcha is not just a drink, but a cultural experience to be shared with the world.
Bridging Cultures Through Tea
From Bangkok to Asia, and onward to Europe — Noan carries the spirit of Kyoto into the future, connecting cultures through tea.
